Developing Intellectual property (IP) strategy through roadmapping

IP is increasingly recognised as a key business asset, but still remains a poorly managed asset in many companies. In this session, we will introduce a novel management tool for facilitating IP strategy development process, based on the well-established and widely used roadmapping method.

The event will be hold by Innovation and IP Management (IIPM) research group at University of Cambridge. We take a managerial, portfolio and relational perspective on intellectual property management in collaborative innovation processes for emerging manufacturing technologies. Our research focuses on developing tools for strategic IP management. For more information, please visit our website at: IIPM website